Research
An in-depth analysis of Polestar's brand DNA to identify core values, personality traits, design principles, and signature elements. A 2x2 matrix was then created to position the brand's aesthetic, highlighting its balance between premium and clean design.
Inspiration & Ideation
Initial inspiration was gathered by exploring Polestar’s signature design elements and aesthetic. Various ideas were then sketched and iterated, focusing on integrating these elements into a writing instrument that aligns with the brand's values.
Concept Development
Rapid sketches began with dynamic lines inspired by speed forms, gradually evolving into more developed concepts. These sketches incorporated Polestar’s brand language and signature elements, focusing on the characteristics to include in the final pen design.
Model Development
Initial models began with exploring the pen’s overall form. Mechanical components were then integrated and tested, with the challenge of balancing aesthetics and functionality while ensuring the engineering worked effectively.
Final
The Polestar Pen 1 features a refined, minimalist body with a cutout demonstrating transparency in its precise engineering. Celebrating purity, innovation, and performance, it features a refillable ink system and a .35 mm ballpoint tip for precision, leaving a lasting mark for the modern professional.
